Jesse discusses the increased demand for cannabis products with longer shelf-lives during the COVID-19 pandemic, the role of technology in cannabis go-to-market strategies, and Columbia Care's hyperlocal marketing strategy for 2020.
Great insight into the medicinal and adult use recreational cannabis market, especially from a marketing perspective. I was hoping to hear how public relations factors in to support the hyper local digital marketing strategy. Considering the need to educate consumers and gain public support as more states vote to legalize cannabis use, PR is an agile (and cost-effective) part of the marketing mix. Jesse talked about the value of feedback from patients and customers about the role of cannabis has in their personal health and wellness. PR is the perfect vehicle to tell those stories in the communities where they'll have a direct and meaningful impact, while complementing the overall digital marketing campaign.
Discover more
Search
