Episode 35 is a Mastermind Interview show. In this episode, I interview Dr. Mohammad Rahman, associate professor of management at #Purdue University's #Krannert School of management. Dr. Rahman is an expert in various topics relating to big data, digital retailing, sharing economy, and consumer behavior and decision-making.
On July 26, 2017, #Airbnb and the #NAACP announced a partnership to encourage more African Americans to join the platform and spread the economic benefits of home sharing to more communities (https://www.naacp.org/latest/naacp-airbnb-partner-promote-travel-offer-new-economic-opportunities-communities-color/). The hope was that this partnership would generate the type of "spillover effects" at restaurants and other service providers (e.g., cleaners, coffee shops, etc.) witnessed by small businesses in predominantly white neighborhoods. Dr. Rahman's research indicated that though well intentioned, the NAACP and Airbnb partnership will not deliver those benefits.

Dr. Rahman's research delves into measuring and quantifying the impact of the internet and related innovations on various industries and markets, how the local market structure plays a role in digital transformation, the economic value of digital footprints driving consumer behavior and improving decision-making, and the impact of information technology on a firm's business and operational practices.

Professor Rahman published a white paper entitled "Shared Prosperity (or Lack Thereof) in the Sharing Economy," you examine the spillover effects of Airbnb on the growth of complimentary local services like restaurants and bars. In this episode we discuss these spillover effects and whether they are applicable in all communities regardless of demographics.

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Follow the Host: Mark Peterson Host Social Media: @guerillapreneur (Twitter, Instagram, Facebook and Periscope). Email: hebe_hebe_radio@outlook.com
Follow the Guest: Dr. Mohammad Rahman, Associate Professor at the #Krannert School of Management, Email: mrahman@purdue.edu, website: https://www.krannert.purdue.edu/home.php and https://www.purdue.edu/newsroom/releases/2018/Q3/study-airbnb-benefits-white-neighborhoods-not-so-for-black-and-hispanic-areas.html. Alyakoob, Mohammed and Rahman, Mohammad Saifur, Shared Prosperity (or Lack Thereof) in the Sharing Economy (May 17, 2018). Available at SSRN: https://ssrn.com/abstract=3180278 or http://dx.doi.org/10.2139/ssrn.3180278
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