It's the end of 2016 and that means it is time to look back as well as look forward. In this episode we discuss the misuse of election data in polling the 2016 U.S. presidential election and how big data is a loser with marketers, 2017 and what awaits brands and a special interview with Cheryl Metzger, strategy director for Wirestone in Chicago and communication strategies for 2017 and the next five years.

All that and more on the marketing podcast for eccentric minds...

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