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Jet and Sap are joined by author Pete Croatto of "From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA". The free-wheeling discussion talks about how the NBA morphed into the highly successful media empire it is today. Topics include David Stern, Michael Jordan, the Lakers vs. Celtics rivalry and many more.
Jet and Sap are joined by author Pete Croatto of "From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA". The free-wheeling discussion talks about how the NBA morphed into the highly successful media empire it is today. Topics include David Stern, Michael Jordan, the Lakers vs. Celtics rivalry and many more. read more read less

2 years ago #bulls, #celtics, #croatto, #davidstern, #lakers, #larrybird, #lebron, #magicjohnson, #michaeljordan, #nba, #nbahistory