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The next evolution of the restaurant industry has arrived: technology and the digital consumer are transforming how restaurants operate. On this episode of the new Ghost Kitchen Trends podcast, Madhav Kasturiaâthe founder and chief executive officer of ZFWâgives a deep dive into the latest in cloud kitchens and restaurant tech.
âThe biggest gap in this entire market lies in scale,â says Kasturia. âBrands are not able to scale due to limitations of capital and wealth. Thatâs the reason India
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doesnât have a McDonaldâs, KFC, or a national brand. Thatâs where the expansion platform comes into playâit helps brands scale without having to invest huge amounts of capital.â
ZFW, Indiaâs first cloud kitchen platform, supports over five million customers. The companyâs operating system utilizes a variety of applications and protocols designed to automate its cloud kitchens in real-time to ensure efficient, excellent service.
âWe donât deal directly with the consumer. Customers can order from an app, directly on the website, or they can call the restaurant,â adds Kasturia. âOrdering has doubled over the last couple of years. With the pandemic, ordering has accelerated⊠itâs a gradual shift thatâs happened over the last five years, but itâs here to stay.â
Listen to the episode to learn more about how ZFW started and what lies ahead for the platform!
about 1 year ago
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