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On this episode of Emerging Brands, Andy Wiederhorn, chief executive officer of FAT Brands talks about the impact of the pandemic on FAT Brands, partnering with third party delivery, and the benefits of becoming a franchisee.
Wiederhorn shares with us the impact the pandemic had on FAT Brands saying, “The impact of the pandemic on FAT Brands was really challenging because we have multiple categories of restaurant companies, we have QSR brands, we have fast casual brands, we have casual dining
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brands and polished casual dining brands. So the effect here across our different brands was different in each category.” He adds, “the brands that were the most resilient of course were the QSR brands and the fast casual brands that always had delivery and togo and they went from thirty or forty percent delivery and to eighty five percent delivery and togo.”
FAT Brands has fifteen different brands including Johnny Rockets, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, Round Table Pizza, Great American Cookie Company, FAT Burger, Elevation Burger, Yalla Mediterranean, Buffalo’s Cafe, Hurricane Grill, and their most recent acquisition of Twin Peaks. Wiederhorn says, “recently our acquisition of Twin Peaks the sports lodge is really our first entry into polished casual dining, where you have much larger average unit volumes five or six million dollars a restaurant. These restaurants are quite large, six thousand square feet. They cost five or six million dollars to build and you know it's a whole different business being in the sports bar business.”
Wiederhorn talks about the benefits of being a franchisee partner saying, “being part of the FAT Brands family brings all kinds of benefits to the franchisee. Our purchasing power today is more than five hundred million dollars a year in food, paper, beverages, and so when you're a franchisee joining our family you're getting two or three percent lower food costs just because of our global purchasing power.”
To hear more about the benefits of becoming a franchisee partner in regards to marketing power, the value of third party partnerships, and why restaurants should consider being on the plant-based protein train, tune into this episode of Emerging Brands on Apple Podcasts.
about 1 year ago
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