12. Best Practices to a Successful Off-Premise Program

12. Best Practices to a Successful Off-Premise Program

0 0 6 months ago
We meet Mike Axiotis, CFE, President & CEO, Lehigh Valley Restaurant Group, who is the franchise operator for Red Robin, we will explore how one franchise system launched an off-premise program, maintains their program, trains the staff, and markets themselves to keep customers coming back.

Chapters

  1. 00:18
    Introduction
  2. 03:13
    The Development of Lehigh Valley Restaurant Group
  3. 04:31
    Off Premise Systems
  4. 06:08
    Off Premise Strategies
  5. 09:55
    Lessons from catering
  6. 11:43
    Aligning the executive team
  7. 14:07
    Pillars to a standardized system
  8. 17:01
    The employees within the system
  9. 20:12
    Service experience
  10. 22:25
    Call Centers
  11. 28:10
    Marketing differentiations
  12. 33:09
    In store marketing
  13. 33:41
    Corporate commercial impact
  14. 35:26
    Determining a marketing channel
  15. 37:22
    Advice to operators
  16. 37:52
    Who influenced who?

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