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Stimulating stories or fantastic flavours: what sells coffee?

Stimulating stories or fantastic flavours: what sells coffee?
Mar 9, 2021 · 29m 55s

Behind every cup of coffee is a farmer. What happens when you reach out and get to know who they are? Scott and Jools put to the test whether a...

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Behind every cup of coffee is a farmer. What happens when you reach out and get to know who they are?

Scott and Jools put to the test whether a coffee farmer's story is more powerful than the flavours in the cup.

What is the right way to communicate the story of the farmer to the coffee drinker?

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Author James Harper
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