Activation Marketing, Set Yourself Apart from the Crowd with Sandra Yancey

Activation Marketing, Set Yourself Apart from the Crowd with Sandra Yancey

From: Event Talk
0 0 2 months ago
In this episode, host Gina Davis's’ guest is Sandra Yancey, eWomen Network. The latest buzz around innovating the exhibitor space is by upping the ‘customer experience.’ Sandra implemented this at her 2019 eWomen Network Conference and Expo with huge success. In this interview, we explore the area of ‘experiential’ marketing, synonymous with ‘Activation’ marketing. We discussed, how this can set you apart in the crowded exhibitor space.

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