What do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger.  This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media channels have changed the game quite a bit.  And while we’ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating their reach numbers with fake accounts, paid followers, etc. So what do you do when you can’t even trust an influencer? Trust in this Oscar-nominated episode of May the Best Brand Win on Entertalk Media because I’ll give you the actual truth. And we’ll also talk about which organizations won and lost this week in marketing & communications so join me, won’t you?