They don’t believe you. They don’t trust you.  Now what? Well, the
latest shiny new toy in the marketing box is known as “influencer
marketing" and while it appears similar to PR and in some cases PR firms
execute these plans, it’s quite different in many ways. Join me as we
dig deep into the subject of influence and influencers, giving you all
the pros and cons to help you decide if this is a tactic for you. Of
course we’ll also talk about who’s winning and losing this week in
marketing communications.