My fellow Missourian Mark Twain wrote and said a lot of great things, but my favorite has always been “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”   So certain are you? says Yoda.  …And yet marketers trip over their own feet and step right in it with alarming frequency.  So in this episode of the Emmy-nominated May the Best Brand Win, we’re going to do a bit more myth busting and shake up what we think we know about human behavior and these stimuli that we tell ourselves will create create the desired actions with our audiences.  And we’ll delve into who’s winning and losing too.  See you out there!