When we think of branding, we know everything counts, but how often does marketing have its act reasonably together only to be sabotaged by some other part of the company (which in the mind of the consumer also counts)? How can one person or one department be expected to control EVERYTHING that makes up the brand 24/7 for companies, bands and organizations? In this episode of the critically-acclaimed May the Best Brand Win, we’ll talk about the small things that matter and what you can do to keep little wounds here and there from totally flatlining your brand. We’ll also dig into who’s winning and losing in a really BIG way as we tackle all the small things on the next one so join me, won’t you?