….And then the chicken just lays these fabulous golden eggs and all you have to do Mr. Farmer is go out and grab one each day and you’ll be set for life!  It’s like a friggin’ fairy tale!  And that’s exactly what most marketing pitches are —pure fiction. Ready for the truth? Then tune into this episode of May the Best Brand Win on Entertalk Radio where we’ll talk about a few things that SOUND so incredibly good but come with serious terms and conditions when they’re used. We’ll also chat about who is winning and losing this week in marketing so join me for story time, won’t you?