Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

0 0 5 months ago
8 Plays 3,224 Downloads
Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails.

Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business ... See More

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