Andrea Neiman on the State of Content Consumption in B2B

Andrea Neiman on the State of Content Consumption in B2B

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https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/

Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel?

In this episode, Jeff sits down with Andrea Neiman of NetLine to talk ... See More

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