Ken and Marcia talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen at GroceryShop in September, 2019.
Ken and Marcia talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen at GroceryShop in September, 2019.
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