Known Value Items, Drivers of Price Image

Known Value Items, Drivers of Price Image

0 0 30 days ago
Traditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains why the analysis needs to come down to the store and shopper levels, with items coming in and out of the KVI lists.

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