How (and Why) to be a Great PIO with P.J. Norwood and Sean Gray

How (and Why) to be a Great PIO with P.J. Norwood and Sean Gray

From: Code 3
0 0 4 months ago
Today, we’re going to talk about a role in the fire department that’s near to my heart: The PIO. The Public Information Officer was the key to my getting information about the department, its people, and the incidents it covered when I was a newsman. But I had to build a relationship with each one before they would trust me. The best PIOs are the ones who recognize that good journalists aren’t out to get them – we just want the best pictures and sound. And solid PIOs are proactive, too, ... See More

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