Jay Baer is very successful at talking and writing about digital marketing. He has the clients and accolades to prove it. And he does it all, for the last eight years, from a Bloomington, Indiana base. His upcoming book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, focuses on the importance of a coordinated word-of-mouth strategy. He shares some examples and much more in a wide-ranging discussion that also includes how he came to Indiana, becoming a certified BBQ judge and the crucial importance of excellent airport experiences.