As a business owner, you know how important it is to develop trust and loyalty with your customers, especially when it comes to word-of-mouth referrals. But how do you maximize that loyalty to ensure referrals?

It is so satisfying and fulfilling when you get a good review from a happy customer. And even better to find out a long-time customer who knows your company well has referred you to someone else. Word-of-mouth referrals like this are one of your growing business’ biggest assets.

Imagine taking your current lifetime customer base and building it through referrals. You can gain new lifetime customers from your existing loyal customers, and the new ones will then bring in ever newer dedicated clientele. This pattern will continue and your need for outdated ad marketing will be cut down.

In the featured podcast, you will learn how to boost your lifetime customer base through great referrals. Find out how you can promote your business effectively without spending a ton of money.

Increasing referral potential with customer trust

As an expert in customer-driven marketing, Don Campbell knows some of the best ways to ensure your customers are recommending your business. Don, who is the founder and owner of Expand2Web and Get Five Stars, has had much experience in the area and has researched extensively on the topic. He says an effective method to get more referrals is to nurture your current lifetime customers.

Once you truly understand the value of your loyal customers, you will see the amazing potential they have in helping expand your business. If you see this potential, you can really change the way you market, at the same time providing better customer service.

In this podcast, Don will expand on turning outstanding customer service into a greater lifetime customer base by discussing the following:

- The effects of both personal referrals and online reviews.
- Knowing when to ask your customers for a review.
- Asking for that review in a dignified way by understanding how your customers are wired.
- How nurturing your customers is the strongest marketing tool.
- Why it might be beneficial to you to manage your customer referrals with an organized system.

In this episode

With online advancements like Google and Yelp, it’s so easy for customer reviews to be published and shared across the internet today. In this podcast, host Kimberly Henrie sits down with Don to discuss how critical it is for your business to get good reviews. He tells us how word-of-mouth referrals from lifetime customers can be a huge asset. To get these referrals, Don explains what you need to know to create an effective system that brings in more loyal, lifetime customers.

If you have any questions or require assistance you can reach Don by email at support@expand2web.com.

You can also find Don Campbell on:
Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/
Twitter: https://twitter.com/expand2web