Paul Shapiro (@paulhshapiro) is the bestselling author of Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO and co-founder of The Better Meat Co., a four-time TEDx speaker, the co-host of the Business for Good Podcast, and a long-time leader in food sustainability.He’s been interviewed by hundreds of news outlets from CNN to StarTalk Radio with Neil deGrasse Tyson as an authority on food sustainability issues, and also published hundreds of articles in publications ranging from daily newspapers like the Washington Post to magazines like FORTUNE to academic journals. Prior to co-founding a plant protein company, he spent his career lobbying for better agricultural sustainability policies. Paul’s also the VP of the Humane Society in the USIn today’s episode we discuss: How soon you’ll see plant-based meat in stores The sad truth about animal agriculture and emissions Why Paul thinks we’ll have multiple forms of clean meat The food spoilage problem and how to solve it Why the Amazon fires are caused by cow herding What the daily-free milk movements tells us about the future of food How to use business for good Lessons learned from Whole Foods What’s the future of biotech and GMOs The economic incentives that will end animal farming Ways Paul organizes his life and focus How to feed 10 billion people Which runaway climate effects scare Paul most Why Paul thinks we’ll have a mix of large and small scale agriculture Why business is the best way to change the world