After almost five years, my book on marketing yourself via podcasting is here!  In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast Links To Things I Talk About: Big Podcast Big Podcast - The Book Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).