Learn some of the critical changes recently made to Google's SEO algorithms that are impacting the way your franchise or business website content is being indexed today. Amber Christiansen of 9th Root Marketing, an expert in SEO, franchising, and almost 20-year digital marketing industry veteran shares some deep insights on this episode of The Advisory Board podcast that include:
- Recent grammar shifts that remove conflict between the marketing copy team and the SEO writing team
- How top performing SEO strategies create synergy with PPC campaigns
- Content pillar/cluster and topic/cluster writing strategies that simplify your content and make it more consumable for your clients
- Paid advertising strategies that drive down customer acquisition costs