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The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.

Read the full transcript and watch the video:
https://www.cxotalk.com/video/cmo-playbook-building-brand-value
The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer. Read the full transcript and watch the video: https://www.cxotalk.com/video/cmo-playbook-building-brand-value read more read less

4 years ago #aliciatillman, #chiefmarketingofficer, #cmo, #computerssoftware&internet, #customerexperience, #cxotalk, #digitalmarketing, #sap