We spoke with Grant Lafontaine, the co-founder and CEO of WhatNot. Available as a mobile app and website, WhatNot is an online marketplace and livestreaming platform where, according to Lafontaine, "anyone can turn into a QVC-style host or Sotheby's-style live auctioneer." Given the viral and off-the-cuff nature of live video, WhatNot is focused mostly on enthusiast categories such as collectibles, toys, and video games and consoles. While other consumer electronics categories are still further down the pipeline, Lafontaine sees a potential place for enthusiast tech categories such as custom and modified PCs and mechanical keyboards, to name a few. Listen now to find out more about WhatNot and the exciting and growing world of livestream shopping.