The Creative Briefing – Transformation – October 2019

Abstract - Our host for the month of October, Digital Strategist, Beauty & Fitness Model and Executive Producer of Melange 2019, Mara De Los Santos introduces the topic of the month - Transformation - discussing it with the Artistic Directors of Creative Pois-On, Daniela Pavan and Tommaso Cartia, in a creative briefing anticipating the upcoming episodes: The Creative Bridge with Daniela, exploring the business side of the topic; The Creative Being with Tommaso, and The Creative Interview featuring a special guest who strongly embodies the Transformation theme.
By Tommaso Cartia & Daniela Pavan

“Why transformation, you may wonder. According to the dictionary, the meaning of the word transformation is ‘a thorough or dramatic change in form or appearance. A metamorphosis during the life cycle of an animal.’ We are in October, the quintessential month of change and transformation… starting from the seasonal shift. We just ended summer, days are getting shorter and shorter, we will start shivering, we will have to change our wardrobe, the way we dress, technically if we were animals, well we are, we should go to hibernation… so it is indeed a transformative time. It’s a season full of changes, when crops and fruits are gathered and leaves shade in to red, yellow and then fall, transforming completely the landscape in front of our eyes…”

As the discussion unfolds, the theme of Transformation finds its incarnations in a vast spectrum of subjects: from the archaic roots of Halloween, the folklore of the Venetian Carnival, and the current shifting trends of New York Fashion Week 2019, where the Melange Movement was a protagonist; to the transformation we could experience through the dramatic arts, with an exclusive look on the Sea Wall / A Life Broadway show with Jake Gyllenhaal and Tom Sturridge.