It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy football team to building out your fantasy content marketing team. Think of your key platform as your running back and the one that is the foundation for driving your subscriber model through the goal posts. All other content, you ebooks, events, email, etc...support the main platform. Focus on building out that foundation of content from which to build from and you will start to content marketing touchdowns along the way!