Basel “Vasili” Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company in a multi-million dollar deal, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.
Fast forward to now, the Seattle based entrepreneur has now launched more than a dozen health products for dogs and cats at record speed across multiple product segments. What’s interesting is that his sales are doing extremely well despite the pandemic. Basel has a “get market share at all costs attitude” and that strategy is working. Boss Dog is now sold all over the United States and Canada.
Prior to his founding of Greek God’s, he also was responsible for bringing a Seattle bakery to the attention of Starbucks, which now uses that bakery to provide its baked goods. He also once led record sales numbers in KFC franchises in the Northwest part of the United States. www.bossnationbrands.com
Basel “Vasili” Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company in a multi-million dollar deal, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.
Fast forward to now, the Seattle based entrepreneur has now launched more than a dozen health products for dogs and cats at record speed across multiple product segments. What’s interesting is that his sales are doing extremely well despite the pandemic. Basel has a “get market share at all costs attitude” and that strategy is working. Boss Dog is now sold all over the United States and Canada.
Prior to his founding of Greek God’s, he also was responsible for bringing a Seattle bakery to the attention of Starbucks, which now uses that bakery to provide its baked goods. He also once led record sales numbers in KFC franchises in the Northwest part of the United States. www.bossnationbrands.com
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