CEDC's Charlie Walker sits down with Kathy Wright, General Manager of Country Jam, to find out the history of the festival, building the brand, and how she personally got into the entertainment industry. Turns out: the key to building the brand was in selling the experience, especially after the pandemic took that away from us.
CEDC's Charlie Walker sits down with Kathy Wright, General Manager of Country Jam, to find out the history of the festival, building the brand, and how she personally got into the entertainment industry. Turns out: the key to building the brand was in selling the experience, especially after the pandemic took that away from us.
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