Your job as a marketer is to paint a picture. Because your buyers – real people – are visual learners. And they need a little hand-holding to guide them to your desired outcome. But in B2B marketing you don't always have images or videos to show, so you have to do that with words. The key is to be as specific as possible in your copywriting. Want to know how to apply this to your next campaign? Listen to the full episode.
Your job as a marketer is to paint a picture. Because your buyers – real people – are visual learners. And they need a little hand-holding to guide them to your desired outcome. But in B2B marketing you don't always have images or videos to show, so you have to do that with words. The key is to be as specific as possible in your copywriting. Want to know how to apply this to your next campaign? Listen to the full episode.
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