Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Kaliko Castille, Business Development Officer for The National Cannabis Industry Association. Kaliko Castille is a Business Development Officer for the National Cannabis Industry Association, focused on recruiting business owners to join the only national trade association representing the cannabis industry in Washington D.C. Prior to joining NCIA, Kaliko spent the previous six years as a marijuana reform activist and freelance strategist. Starting out as an intern for NORML’s National Outreach Director, he quickly immersed himself in grassroots activism scene. Wanting to inspire his fellow millennials, he filed to run for Congress at the age of 23. In 2012, he went on to become a co-director for a political action committee called Oregonians for Law Reform, which raised money independently for Measure 80. Shortly after passage of HB 3460, he opened and managed a dispensary in SE Portland before having to close down due to local regulations, giving him unique insights into the struggles cannabis operators.