Today on Grassroots Marketing we are joined by Traffic Roots CEO, Christian Valdez. TrafficRoots is a fast-growing and innovative advertising technology company. They create technology to maximize revenue for the digital ecosystem with an emphasis on the Cannabis, CBD, and Crypto industry. Building, breaking, and bettering technology at extraordinary scale is their secret to staying at the forefront of innovation. In a previous role, he served as COO of one of the biggest vice advertising networks in the industry. His industry experience from vice industry brings true monetization strategies as well as technical advantages to the cannabis community. Traffic Roots is proving what Google, Facebook, and Bing can not provide to the cannabis industry: Digital marketing at scale. In our interview with Christian, we asked a variety of questions to gain further insight into being a cannabis entrepreneur.