Today on Grassroots Marketing we are joined by Arthur de Cordova. Arthur is the managing director and co-founder of Ziel, a company focused on providing safety solutions for the domestic and global food and cannabis industries through radio frequency and microwave technology. Arthur built multi-million dollar sales of technology products over a decade in the clean energy space, providing innovative technological and financial solutions to Fortune 500 companies. He led the strategic account initiatives at SunPower, Solyndra and ClearEdge Power, where he was VP of global sales. Prior to working in energy, Arthur was country manager at the pharmaceutical multinational AstraZeneca, where he was tasked with building their business presence in Russia. After university, he worked on Wall Street in the institutional equity trading operations of PaineWebber and then Bear Stearns. Graduating from Georgetown University with a degree in finance and business administration, Arthur has also studied at the Netherlands School of Business, Stichting Nijenrode, and the International Institute for Management Development in Lausanne, Switzerland. At Ziel, Arthur is responsible for all revenue, marketing, and business development functions, as well as legal and finance.