Building the Hemp and CBD industry. This week, we are going out to Minnesota to speak with the makers of a new collection of CBD products that are PURE CERTIFIED™ and made with organic cannabinoid oil, that hope to provide relief with anxiety, pain, insomnia, inflammation, skin conditions, and other health concerns. Our guests have a combined 70 years experience in marketing and advertising and they are looking to lead the way in creating and building the Hemp and CBD industry in Minnesota. We speak to Jim Zimmerman, Co-Founder and President of C4Life and Dave Rye, Co-Founder and Vice President of C4Life . We speak about what makes branding hemp let alone any product based on a region. As well as meeting with federal state government officials, the response and what progress has been made since said meetings.