What Cannabis Could Learn From Tobacco Marketing

What Cannabis Could Learn From Tobacco Marketing

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What cannabis could learn from tobacco marketing with Jim McCormick-President of Ignite International. Our guest this week joined the cannabis industry by way of the home to such legendary tobacco brands as Newport, Lucky Strike, Pall Mall and Camel. Jim McCormick spent 16 years in senior management roles with British American Tobacco (BAT) including 14 years overseas living in 7 different countries. During his tenure with BAT he successfully led market entry initiatives, driving global brand ... See More

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