A gap in the world of cannabis with Jon Lowen the CoFounder of Surfside. My next guest is dedicated to building efficient, intelligent solutions that harness the power of data in today’s multi-dimensional marketplace. His expertise lends itself across multiple programming languages and is a specialist in machine learning, big data, content personalization, and real-time decisioning engines. Surfside is a customer acquisition platform that specializes in activating and expanding 1st party data for marketing, insights, and measurement. So, Surfside is currently focused on the cannabis industry but you’re working across verticals to help businesses understand, retain and acquire new customers. TechZone 360 reports that AI is being implemented in the cannabis industry is through personalized consumer sales.