A vertically integrated cannabis company. Welcome to Blunt Business. This week, we are pleased to bring on a new power player from the lucrative beverage industry that has found his way into the cannabis industry. My guest is the newly appointed President of INDUS Holding Co, a vertically integrated cannabis company with world-class capabilities, including cultivation, extraction and manufacturing, brand sales, marketing, and distribution. He most recently was Chief Executive Officer of global beverage leader VOSS of Norway. On top of being CEO at Voss, he was also previously held a Senior VP position at Cadbury, where they make all those great chocolates, and they had a beverage division which you managed to split off their parent company to create the standalone Dr. Pepper Snapple Group which is now the Keurig Dr. Pepper Group.