In 1925 Joseph Smutek set up shop on a leafy street on the western outskirts of Paris. His business was raincoats and Smutek quickly become known in the area for the quality and utility of his garments. As his sons took over the family business in 1940, World War II found its way to the heart of the city. The family went into hiding, eventually immigrating to the US and the family business closed its doors indefinitely. Now, 75 years later, Daniel Smith—the great-grandson of founder Joseph Smutek—is reviving the brand as Ketums. The brand's first offering (fittingly a raincoat) invokes the spirit of its namesake with a commitment to craftsmanship, attention to detail and utilizing the finest materials available.