Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.

Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.

Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity.

Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners!