Autoline This Week #2216: Designing Cars and Brands That People Trust
May 10, 2018 ·
26m 48s
With more and more technology being added to cars, automakers can no longer design vehicles that delight customers, they now have to design vehicles that build trust. Input is needed...
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With more and more technology being added to cars, automakers can no longer design vehicles that delight customers, they now have to design vehicles that build trust. Input is needed from many different disciplines, so design can encompass a customer’s entire experience. On Autoline This Week, John McElroy is joined by three design experts who explain why “designers have to become stewards of morality.”
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