Autoline This Week #2212: The Psychology of Painting Cars Different Colors
Apr 12, 2018 ·
26m 48s
Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes...
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Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes two to three years to get a color certified for a car. On this edition of Autoline This Week, we’re joined by color experts from Axalta, BASF and PPG, to discuss everything from how color will play a role with autonomous cars, to how it can affect the way people feel about a vehicle they’re in.
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