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Cadillac calls itself “The New Standard of the World” while BMW claims to be “The Ultimate Driving Machine.” That’s all marketing. When it comes down to building the vehicles that can live up to the hype, these top dogs turn to their engineers. This week’s guest, David Leone, the Chief Engineer for Cadillac, has the not-insignificant task of meeting and exceeding the “Standard.” We’ll be asking him how Cadillac plans to knock BMW off the top perch. As usual, you can expect us to take a dive into the biggest news of the week as well. It looks like Mark Fields may just be the executive to succeed Alan Mulally at Ford, and John has some impressions of the powerful Porsche 911 he’s been testing. Joining John McElroy in studio is his After Hours co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash of Automotive Design and Production!
Cadillac calls itself “The New Standard of the World” while BMW claims to be “The Ultimate Driving Machine.” That’s all marketing. When it comes down to building the vehicles that can live up to the hype, these top dogs turn to their engineers. This week’s guest, David Leone, the Chief Engineer for Cadillac, has the not-insignificant task of meeting and exceeding the “Standard.” We’ll be asking him how Cadillac plans to knock BMW off the top perch. As usual, you can expect us to take a dive into the biggest news of the week as well. It looks like Mark Fields may just be the executive to succeed Alan Mulally at Ford, and John has some impressions of the powerful Porsche 911 he’s been testing. Joining John McElroy in studio is his After Hours co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash of Automotive Design and Production! read more read less

11 years ago #business, #cadillac, #car, #ceo, #corporate, #design, #engineering, #ford, #fuel efficiency, #luxury, #vehicle