I can't say I laugh at decision makers that rely on research to help them locate their corporate success. But I will chuckle over the idea of how most of them put their noses too deep in company growth and not enough in how they've personally reached out. Not as a business person or leader in the community. We all carry invisible weight. The masks are worn to glorify the presence of how we want people to accept us. But then the darn thing falls off at the wrong moment. What is a new beginning if what we keep are the strings and threads of everything we've done time and time again? Companies hire and fire to maintain their focus on success but the human chooses silence. Or if we do make noise it's because something has triggered an approach that doesn't sit well with a hurting self. Where on a map is the destination if the arrival of time meeting space argues with each other within the caves of self? Wait! Don't answer that! Research shows your business or company will profit if you rewrite this rule, terminate that area and rebuild the corners of identity. But nothing by way of research changes you. What research? Teach yourself to write everyday. Or face a life after 50 of silences you'll never locate sound for. It'll all be forgotten. Only to place blame on the company or business that required research to keep it above water.