Somewhere within the chapters of Rock n Roll there has to be a list of the most recognized musicians and artists to date. While Elvis and the Beatles might hold down the top two spots. Gene Simmons has been part of a conversation you've had a long the way. So much has been written about the man. But how many fans have truly listened to source of energy that keeps Gene Simmons endlessly moving forward? From KISS Kruises to brand new businesses including restaurants and fashion. How and why? He'll tell you, "Because this is America..."