Be Battle Ready: Episode #22
Matt Giovanisci, Marketing, Content Creation, & Affiliate Marketing
On today’s episode of the Daily Battle, I am having a conversation with Matt Giovanisci. Some call him a serial entrepreneur, he calls himself a business owner. Matt builds websites and then shares how he goes about doing so. He has created various websites including lasso.co, managing affiliate links using WordPress. Matt is multi-passionate and has a hand on various things.

Matt is a podcast host, has a big content focus and is involved in affiliate marketing. Matt emphasizes what it takes to be successful during our conversation.


During this episode, Matt talks about how he used ‘passion-mashing’, taking something you’re interested in your personal life and marrying it with a skillset to create something unique, to be successful. This isn’t the same as trying to make money from your passion, which isn’t what he is recommending.

Learn more about Matt, how he got to where he is today, his expertise in content marketing and how he uses ‘passion-mashing’ to develop unique and successful ventures on this episode of the Be Battle Ready podcast.
In this week’s episode:
Who is Matt?
How Matt has got to where he is now
‘Passion-mashing’
How Matt got introduced to content marketing
Relevancy today
Writing for Google vs writing for people
Keeping people’s attention
Stepping back and asking for suggestions
Matt’s ideal clients
What Matt is currently working on
Links
Moneylab.co
Listen Money Matters Podcast
GetLasso.co