Competition is usually considered a positive thing for any business. It forces you to continue to improve and gives your customers more options.

But, what happens when the competition starts mimicking exactly what you are doing? What would you do? Would you be affected? Would you keep doing what you are doing? Would you find something else to sell?

In this episode, we invited the very inspiring Nina Chua (founder of Inara Organics) to talk about her experiences as one of the pioneers as far as selling essential oil healing balms is concerned. How does she handle copycats? What were the struggles she faced when she first started out? How did she manage to build her strong customer base?

We also shared our own encounters with copycats in our respective trades. How was it like for Diah the influencer? Or Nura the salon owner? Or Kin the Thermomix seller? Or Denise the prawn noodle seller?

Tune in to this very interesting yet inspiring episode!

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