AWS announced its AWS Digital Sovereignty Pledge as nations across the globe introduce legislation that governs how and where businesses can keep data on their local users, the large clouds either have to offer attractive solutions or run the risk of having their customers move to local clouds.
Matt Garman, AWS’s senior vice president of Sales, Marketing and Global Services, notes that giving customers control over their data has always been a priority for AWS, but with constantly shifting and evolving legal requirements, managing all of this has become increasingly complex.