Nikki Barnes, known in the entertainment industry as Ooowee Nikki B, is a Memphis event planner and promoter. This South Memphis native is a graduate of University of Memphis where she earned her Bachelor of Arts degree in Hospitality & Resort Management.

Nikki B began here promotional career in high school while being a part of the Hottest No ID Required promoter, Shunn Gunn’s street team. While later joining her God brother, G. Webb to begin throwing their own events and bringing artists such as Nicki Minaj.

From there, Nikki ventured off to forming a connection with Thomas Brownlee becoming a member of BBEMG marketing group where she helped host some of the most popular parties such as, Mynt Night Club, Sunset Day Party, All Black Day Party, Denim & White Affair.
After being in supporting roles, Nikki was finally ready to put her own ideas out for the world to see and make a real name for herself with events such as Trap Gala, Drunken Karaoke, Super Saturdays and Reflex Sundays.

Take a listen as Nikki walks us through her journey. Very few women dominate the nightlife scene especially in Memphis, TN. Respect, safety, and social media are a few of the discussions we dive in to on the pod. Nikki also shares a touching moment of when she lost the love of her life to gun violence just a year ago. This week's Esco's Pop Talk segment entails Rihanna's pregnancy and the new Netflix documentary The Tinder Swindler.