Tori is a social media consultant, blogger, and Instagram influencer with over 30,000 followers. With over nine years’ experience creating engaging social media for clients, Tori decided to niched down on her consulting business to specifically focus on helping women-led run organizations grow their business. In this interview, Tori shares some of her best practices on how you can best leverage social media to grow your consulting business and pipeline by creating a micro niche focus.